We help Irish small and mid-sized businesses reduce admin, speed up customer response, automate repetitive work, and build custom tools without hiring a full development team. Start with one practical workflow, prove value, and expand what works.
The problem
Many businesses are interested in AI, but the first step is unclear. Staff may be trying ChatGPT, managers may be hearing about automation, and competitors may be investing in better systems. The risk is that the business buys tools before it understands the workflow. That usually creates more logins, more experiments, and very little operational change.
For many Irish SMEs, the problem is not a lack of effort. The problem is that everyday work is spread across email, spreadsheets, shared drives, paper notes, WhatsApp messages, CRMs, accounting software, and staff memory. That creates delays, duplicated work, missed follow-ups, inconsistent customer experiences, and reporting that takes too long to prepare.
AI can help, but only when it is attached to a clear workflow. A tool on its own does not fix a broken process. The useful version starts by asking: what task repeats, who owns it, what information is needed, what decision has to be made, and what should happen next?
What we do
Tús AI builds practical AI tools, automations, dashboards, internal apps, and customer-facing workflows for Irish SMEs. We help you find the work that should be automated or improved, design the simplest useful version, build it, test it with your team, and improve it after launch.
We avoid the common mistake of beginning with a technology and then looking for a use case. Instead, we begin with the business workflow. That means we look at the work your team already does and decide where AI, automation, dashboards, custom tools, or training can remove friction.
The result should be practical. Staff should understand it. Managers should be able to see whether it works. Customers should experience faster, clearer service. The business should be able to improve it over time without starting again from scratch.
What this can include
Eight services that cover the work most Irish SMEs actually need. Pick the one that matches the bottleneck — or start with an audit and we'll tell you which one to build first.
Classify enquiries, draft replies, summarise documents, create tasks, and trigger follow-up.
Learn moreConnect forms, CRMs, email, spreadsheets, accounting tools, and task systems.
Learn moreBuild portals, dashboards, quote tools, internal apps, and spreadsheet replacements.
Learn moreHelp staff use AI safely and consistently on real business tasks.
Learn moreTurn manual reporting into clearer weekly or monthly summaries.
Learn moreFaster customer answers while keeping important decisions under human review.
Learn moreCapture requirements, apply pricing logic, draft proposals, and trigger follow-ups.
Learn moreDocument upload, status tracking, and tasks. Fewer 'where are we now?' emails.
Learn moreThese are not abstract AI ideas. They are the kinds of workflows where small improvements can compound: fewer manual steps, fewer unanswered messages, fewer duplicate entries, better handovers, and more consistent outputs.
Example workflows
A hospitality business receives the same questions every week about availability, menus, room hire, deposits, accessibility, and event details. We can create a workflow that categorises the enquiry, prepares a suggested reply, creates a task for the right person, and records common questions for management.
A trades or consultancy business takes too long to prepare quotes because requirements are gathered inconsistently. We can build a quote request form, pricing logic, proposal draft, approval step, and follow-up dashboard.
A management team spends Friday mornings pulling information from spreadsheets and tools. We can create a dashboard that imports the right data, shows the important numbers, and produces a plain-English summary for the team.
It is especially useful when the business has a real workflow problem but does not yet know whether the answer should be AI, automation, a dashboard, a portal, staff training, or a custom app. That uncertainty is normal. Our role is to help you choose the right first project rather than overbuild.
The best projects have a clear owner, a visible business pain, a realistic budget, and a willingness to start with version one rather than trying to build everything at once.
How we work
We start by understanding the process as it works today. We look at who is involved, what information moves through the process, where delays happen, what tools are already used, and what outcome matters to the business.
We define the version one scope so the team knows exactly what will be built, what is included, what is excluded, and what success looks like.
We build the workflow, tool, dashboard, app, or automation. We test it with realistic examples, check the handover points, review permissions, and prepare the team to use it.
Once staff and customers use the tool, we refine language, adjust logic, add missing steps, simplify screens, and improve reporting. This is why we recommend ongoing support for most builds.
Tools and implementation
We choose tools based on the workflow, not fashion. A project may use AI assistants, automation platforms, spreadsheets, CRMs, databases, custom web apps, reporting dashboards, or integrations with systems your team already uses.
The important thing is that the system fits your business. We do not force every client into one platform. We choose the simplest reliable setup that can deliver the outcome, be maintained, and scale sensibly as the business learns what it needs.
Data, privacy, and human review
If the workflow involves private, financial, legal, medical, employee, or customer data, we design the scope carefully. The goal is to minimise unnecessary data, keep humans in control of important decisions, and review access rules before launch.
For many SME workflows, the safest first version is human-in-the-loop. That means AI can draft, classify, summarise, suggest, or prepare, but a person reviews important outputs before they are sent to a customer, used in a decision, or stored as a final record.
Pricing and next step
Start with an AI Opportunity Audit from €750–€1,500. AI Quick Win Builds usually start from €2,500. Custom tools, portals, dashboards, and larger workflows generally start from €6,000. Ongoing AI Ops Support starts from €750 per month.
Find the best first AI or automation project for your business.
from €750
One focused workflow, automation, or tool, fully delivered.
from €2,500
Apps, dashboards, portals, and tools built around how you work.
from €6,000
Monthly support, improvements, and expansion of what's working.
from €750/mo
Why Tús AI
Tús AI is built for Irish SMEs that want practical AI implementation, not vague AI hype. We focus on useful workflows, realistic budgets, clear scopes, staff adoption, and support after launch.
Our approach is intentionally simple: start with one business problem, build one useful solution, prove value, and expand what works. That is how SMEs can benefit from AI without creating a complicated technology programme or hiring a full development team.
We are also careful about the difference between a demo and a business tool. A demo looks impressive for five minutes. A business tool has to work for staff, customers, managers, and the real exceptions that happen every week. That is why we include scoping, testing, access review, handoff, and support in the way we work.
FAQs
No. Many clients start with a business pain rather than a technical specification. The AI Opportunity Audit exists to identify the best first workflow and turn it into a practical scope.
It is both, but with implementation as the outcome. We can advise on use cases, but the main value is turning the right use case into a working workflow, automation, dashboard, or custom tool.
No. We choose tools based on the workflow. Some projects need a simple automation. Others need a custom app, CRM workflow, document process, dashboard, or staff training.
Many SMEs should start with an audit or quick-win build rather than a large transformation project. Audit pricing starts from €750, quick-win builds from €2,500, and larger custom tools are quoted after scoping.
We can provide project scopes, quotes, and implementation plans that may support your own conversations with Local Enterprise Office or other digital supports. We do not guarantee grant approval.
Get started
Tell us where your team is losing time. We will help you identify one workflow that can be improved with AI, automation, a dashboard, or a custom tool, then show you the practical path to build it.