Cork/Kinsale · Friday 5 June 2026 · 9:00–17:00 · 8 seats
A hands-on Cork/Kinsale workshop for founders, marketers, agency owners, consultants, and operators. Bring one real project. Leave with a working asset, a reusable workflow, and a 7-day implementation plan. No developer experience needed.
What you'll build
You do not need to know how to build it before attending. Bring a real business problem, campaign, or workflow. We will turn it into something useful during the day.
Turn an offer, audience, and proof points into a usable campaign page.
Good for: Launches, events, services
Like: High-Ticket Call FunnelBuild a focused page that captures emails for a specific audience.
Good for: List growth, lead gen
Like: Car Accident Case Value CalculatorA reusable template for service-area pages that scale across locations.
Good for: Multi-location services
Like: 1,402-Page Local SEO SiteTurn a topic into a structured brief your team can write from.
Good for: Content teams
Like: /brief Slack App for SEO BriefsReplace ad-hoc setup steps with a repeatable, branded process.
Good for: Agencies, consultants
Like: Weekly Client Health ScorerCompile prospect research into a ready-to-use call brief.
Good for: Sales-led businesses
Like: Read.ai to Slack Sales CoachPull recurring numbers into a clean weekly or monthly summary.
Good for: Operators, founders
Like: Auto-Generated Weekly Client ReportsA working draft of a new offer you can test with real users.
Good for: Product launches
Like: United Upgrade Predictor (iOS)Document a process so anyone on the team can run it.
Good for: Internal SOPs
Like: 9-Agent Law Firm Proposal Builder
Example projects
Problem
"I need a landing page for a new offer."
What you might leave with
A working campaign page draft, plus a project instruction template you can reuse for the next offer.
Problem
"I want a repeatable content brief workflow."
What you might leave with
A brief generator that takes a topic and outputs a structured outline your writers can run with.
Problem
"I need a client onboarding process."
What you might leave with
A stepwise onboarding flow with templates for each stage, ready to test with the next client.
Problem
"I want a reporting workflow my team can reuse."
What you might leave with
A weekly or monthly report template that pulls from your existing inputs.
Problem
"I want to turn a messy SOP into a simple internal tool."
What you might leave with
A working internal page or doc that walks the team through the process.
Problem
"I want to prototype a new service or product idea."
What you might leave with
A clickable or readable prototype of the offer that you can put in front of real prospects.
The shift
Most businesses are still using AI for surface-level tasks: drafts, brainstorming, summaries, and rewrites. Useful, but not transformational.
The bigger opportunity is using tools like Claude Code to create practical assets and repeatable workflows: pages, templates, systems, reports, tools, and internal processes.
Surface-level (most people)
Implementation (what you can build)
This workshop is for people who want to stop watching demos and start shipping.
How it works
Before the workshop you receive a setup checklist and a project brief. You arrive with Claude Code working, your laptop ready, and one real use case selected.
During the workshop you learn how to brief, guide, and review Claude Code while building a real asset. Guided exercise first, then your own project.
You leave with a working asset, a reusable workflow, and a project instruction template you can adapt for future work.
The outcome
By the end of the day, you should have:
You do not need to be a developer. You do need to be willing to work hands-on.
This is a hands-on build sprint. You will be using Claude Code during the workshop.
Your host
Hosted by Casey Meraz, founder of Juris Digital and several other companies. Casey has spent his career building companies, marketing systems, SEO strategies, workflows, and teams in competitive markets where execution matters.
This is not a coding bootcamp or AI trends talk. It is a practical build sprint for founders, marketers, consultants, agency owners, and operators who want to create useful business output with Claude Code.
Some of what Casey has shipped with Claude Code: a 1,402-page local SEO site, an M&A diligence system that replaces a $50K to $150K consulting engagement, a 9-agent law firm proposal builder, a Slack app that turns one keyword into a branded SEO brief in 90 seconds, and this site you're reading now. See the full list below.
The day
Setup and orientation
Make sure Claude Code is working, confirm your project goal, and get ready for the day.
What Claude Code can do for founders and marketers
Understand Claude Code as an execution partner, not just another chatbot.
Live demo
Watch a business idea become a working asset.
Break
Guided build
Everyone works from the same starter project so you can learn the workflow step by step.
Lunch
The founder/marketer workflow
Learn the repeatable process: Brief, Plan, Build, Review, Improve, Reuse.
Build your own business asset
Apply Claude Code to your own project, campaign, workflow, or business idea.
Break
Make it reusable
Turn what you built into a repeatable workflow with project instructions and review criteria.
Show and tell
Share what you built, get feedback, and learn from the rest of the group.
7-day implementation plan
Leave with a clear plan for applying Claude Code in your business over the next week.
What's included
Prerequisites
Claude Pro currently includes Claude Code; Claude Max offers higher usage tiers. Confirm your own Claude access before the workshop.
Implementation guarantee
Complete the pre-work, attend the full workshop, and participate in the exercises. If you do not leave with a usable business or marketing asset, you'll receive a private 60-minute implementation session at no extra cost.
First cohort price
Friday 5 June 2026 · 9:00–17:00 · Cork/Kinsale · capped at 8 participants
This first cohort is intentionally small so every participant gets direct support. Future cohort prices are expected to increase.
Register your seat
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Seats are limited to 8. Your seat is confirmed once fit is confirmed and payment is received. Claude subscription is not included.
Form not loading? Email help@tusai.ie to register directly.
Built for practical operators
This first cohort is limited to 8 people so the day can stay hands-on and implementation-focused.
Capped at 8 participants for direct support throughout the day.
Bring a live business use case, not a toy example.
Leave with a repeatable way to brief, build, review, and improve.
FAQs
You'll receive a response confirming fit, availability, and payment instructions. Your seat is confirmed once payment is received.
No. This is designed for founders, marketers, consultants, agency owners, and operators. You need basic comfort using a laptop and willingness to work hands-on.
Bring a laptop, Claude Code access, and one real business or marketing project. Useful source material includes a website, sales deck, service description, SOP, campaign brief, brand notes, or reporting example.
You should leave with a usable working draft or internal version of your chosen asset. The goal is implementation and reuse, not perfection.
No. Claude access is not included. You are responsible for having your own Claude account and Claude Code access before attending.
No. It is a business implementation workshop using Claude Code. The focus is on building useful marketing and business assets, not becoming a software engineer.
Casey Meraz, founder of Juris Digital and several other companies. The workshop is taught from a founder and marketer perspective with a focus on practical implementation.
You will receive setup instructions before the workshop and access to a 30-minute setup clinic. Attendees are expected to complete setup before the day so the workshop can focus on building.
Claude Pro may be enough for many attendees. Claude Max may be better if you expect heavier usage or want more capacity. Confirm your own Claude access before the workshop.
Yes. If you want to send three or more people from the same company, a private team workshop may be a better option. Email to discuss.
Tickets are non-refundable once purchased because seats are limited and pre-work begins before the workshop. If you cannot attend, you may transfer your seat to another suitable attendee with advance notice.
The first cohort is designed as an in-person Cork/Kinsale build sprint. A shorter online or intro version may run later. Join the intro waitlist below.
What's possible
A sample of projects shipped with Claude Code and related tools. Most are running in production for real businesses today. The point isn't any one of these. It's what used to take months now takes days.
§ 01
The classic give-something-free-to-capture-an-email play, but built in a weekend instead of a quarter.
crash-cost-calculator
A web calculator where someone in a car accident can plug in their injury, medical bills, and lost wages, and get an estimated case value. People who use it are essentially raising their hand saying "I need a lawyer." Captures their info as a qualified lead.
Any industry with a "what's this going to cost me?" question can build one of these.
juris-audit / juris-audit-platform
An automated marketing audit a prospect can request. It spits back a customised report on what's wrong with their site. The audit funnel replaces the discovery call as the top of the funnel.
Closes deals because by the time you talk, they already trust you.
juris-digital-funnel
The actual landing pages behind a high-ticket call funnel for premium legal marketing. Built with conversion tracking baked in.
You can build your own funnel pages without paying ClickFunnels.
juris-deal-reengagement
A mobile-first app the CEO opens on his phone. It pulls every lost deal from HubSpot, lets him scroll through them, and with one tap enrols the contact into a re-engagement email sequence with an optional SMS.
Lost deals you forgot about become a revenue source on your commute.
points-plus
An iOS app for United frequent flyers that tells them which upgrades will actually clear. A side-product that shows you can build real consumer apps, not just web stuff, without an engineering team.
§ 02
Old way: a content team writes one page a day for four years. New way: one project, done.
compass-counsel-phoenix
A law firm website with 1,402 individual SEO pages ranking for different city plus practice-area combinations (e.g., "Phoenix motorcycle accident lawyer," "Scottsdale dog bite lawyer"). Each page is written in a defined brand voice.
figma-wordpress-automation
Takes a Figma design file and turns it into a working WordPress site automatically. Internal documentation shows 50 to 70 percent time savings on full site builds.
For an agency, the difference between 10 sites a year and 25.
sandiegopersonalinjurylawyer
A directory site that ranks 17 attorneys verified through the State Bar. Pure SEO play that captures local search traffic and monetises via leads or referral fees.
attorney-authority
A productised SEO and link-building service platform. Shows how to package "we do work for you" into something that looks like software.
firmgrowth
An entire law firm marketing platform with SEO products, agency dashboard, and client portal in one. The kind of thing you would normally need a dev team and a year to build.
§ 03
These are called MCP servers. Think of them as plugins that let Claude actually log into your stack and do work, instead of just talking about it.
google-ads-mcp
Lets the agency team manage Google Ads campaigns through a Claude conversation. "Pull last week's performance, find the worst-performing keyword, pause it." Done.
agency-analytics-mcp
Same idea, but for AgencyAnalytics. Anyone on the team can pull keyword rankings, backlinks, or client data without learning the dashboard.
workspace-mcp-remote
The whole team can ask Claude to read their inbox, schedule a meeting, search Drive, update a Sheet, or send a calendar invite. One assistant for the entire Google Workspace.
ahrefs-local
Built so Claude can query Ahrefs directly. Marketers can ask "what keywords does our competitor rank for that we don't?" in plain English.
The takeaway: anything with an API (HubSpot, Salesforce, Stripe, your CRM, your accounting software) can be connected to Claude this way. The point of the class is that you can do this for your tools.
§ 04
Workflows that used to need a person now run themselves.
sales-intel
Every time a sales call ends on Read.ai, this pulls the transcript, runs it through Claude, extracts the prospect's pain points and objections, generates coaching feedback for the rep, and posts the analysis to two Slack channels (one for the rep, one for the manager).
Sales coaching that used to require a full-time manager listening to calls.
content-brief-slack-app
Someone in Slack types /brief "best DUI lawyer austin". It pulls 1,000+ related keywords from Ahrefs, DataForSEO, and Keywords Everywhere, clusters them, checks the client's site so it does not cannibalise an existing page, finds the actual local courthouses and police stations to mention, and delivers a fully branded Excel brief 90 seconds later.
A 4-hour SEO research task, in a minute.
content-updater
Watches Google Analytics for pages whose traffic is dropping, then automatically refreshes the title, intro, and featured image, and adds internal links. Runs weekly with no human in the loop.
SEO maintenance on autopilot.
golden-state-news-bot
Monitors news and pushes alerts. A useful template for "watch X and tell me when Y happens."
seo-link-manager
A WordPress plugin that handles redirects, broken links, and link management. Built once, used on every client site.
Local-SEO-Chrome-Plugin
A Chrome extension that audits local SEO on whatever page you are looking at. A sales-enablement tool you give your reps.
§ 05
Operations you do not want to pay $500 a month for. Small internal tools that used to require a SaaS subscription, now just built.
juris-dashboard + juris-agent-service
A lead intelligence dashboard for the agency. Frontend shows the leads, backend is an AI agent that scores and enriches them.
Custom CRM for under what you would pay for HubSpot.
Jd-client-health
Pulls Google Analytics, Search Console, and CallRail data weekly for every client, scores each one green/yellow/red, and Claude writes a custom talking point for every yellow or red client. Built as an 8-hour paid trial project.
Answers two questions every Monday: which of our 250 clients need attention, and what do I actually say to them.
weekly-client-reports
Generates branded weekly performance reports for 20+ law firm clients automatically. Each client gets their own report, no human touches it.
juris-digital-command-center
Internal command centre for the agency.
law-firm-scorecard
Scores any law firm's marketing performance. Could be used as a sales tool or an internal benchmark.
expense-tracker
A custom internal expense tool. The point: small internal tools that used to require a SaaS subscription you can now just build.
§ 06
Faster hiring with fewer dropped balls.
candidatescreener
Reviews resumes and surfaces the best candidates. Replaces hours of manual resume review.
hireflux-manager
Full hiring pipeline manager.
developer-working-trial
The system the agency uses to run paid working trials for engineering hires. Every candidate gets a real brief, their work gets reviewed consistently, and decisions get made faster.
§ 07
For the "wow this is possible?" moment. What used to be a six-figure consulting engagement, now a script.
financial-dd-system
A multi-agent AI system that ingests messy financial documents (PDFs, Excel, CSVs), normalises the data, analyses revenue quality, working capital, and cash flow, flags red flags and possible fraud, and generates a full Quality of Earnings report. The kind of thing a private equity firm pays $50,000 to $150,000 for during M&A diligence.
Now: a script.
juris-digital-2026-planning
Executive compensation modelling, equity framework, and company valuation planning. CFO-style work done in a project.
§ 08
Tools and training built with the same tool you'll use in the workshop.
claude-skills-training
An interactive website cataloguing 50+ marketing skills available in Claude Code, with descriptions, complexity ratings, and real output examples.
wordpress-claude-training
A password-protected training site for WordPress developers learning Claude Code. Direct evidence that you can build a paid online course platform in Claude Code itself.
intake-skills
Reusable Claude Code "skills" for intake workflows. Skills are recipes the AI can run on command.
juris-digital-report-skill
A specialist system that generates branded law firm proposal reports. It uses one orchestrator that calls 9 specialist sub-agents (one for Ahrefs research, one for AI visibility, one for local SEO, one for technical audit, one for guardrails, and so on).
You can build a team of AI specialists, not just one chatbot.
§ 09
Sites and repos in my own ecosystem.
sme-ai-site
The AI-tools-for-SMEs site you are reading right now. Astro plus Tailwind, deployed to Vercel, contact form via Resend.
meraz-co
Personal brand site.
Claude-Code
A public Claude Code repo, useful as a place to point students.
§ 10
About 25 individual websites, reports, and one-offs for clients (Silva, Cogo, Peaches Bellini, Fox Airsoft, Cementec Ireland, Englewood luxury rental, several legal firms, individual sales reports, and others).
The point isn't any single one. The point is every one of these used to be a six-week project and is now a six-day project.
Final call
Bring one real project. Leave with a working asset, a reusable workflow, and a clear 7-day implementation plan. Capped at 8 participants.
Claude Code Build Sprint · Fri 5 June · 8 seats · €950
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